With the penetration of the internet and increasing popularity of digital platforms, digital advertising has grown to become one of the most important forms of advertising.
The internet is changing lives of people. It is easier to start an online business than an offline brick and mortar business. The startup is far less capital intensive, the barrier to entry far lower, and the return on investment can be insane for the time you put in.
Content is still the King and as online and search spheres continue to evolve, so do the methods and strategies instilled into blogging. With the recent introduction of Accelerated Mobile Pages (AMP), mobile-first indexing, voice search and Google’s Penguin 4.0 algorithm update, it’s becoming increasingly challenging to keep up with the latest trends and best practices, especially for those who are just starting out.
The mobile-first movement is still gaining traction and it is showing no signs of slowing down. A large part of your competition is likely already investing in mobile marketing. Needless to say, Mobile marketing is hot today.
If your business showcases products online, then you should be familiar with Google Merchant Center. Google Merchant Center is a key tool for anyone with an ecommerce business who want to increase their sales online.
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